Jun. 18th, 2012

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Award-winning book-burning hoax saves Troy, MI libraries

By Cory Doctorow at 12:55 pm Saturday, Jun 16

The Leo Burnett/Arc Worldwide agency has won a gold prize in the Effie awards for their hoax "Book Burning Party" campaign, which is credited with saving the public library in Troy, MI. Michigan's extreme austerity measures and collapsing economy had put the library under threat, and the town proposed a 0.7% tax raise to keep it open. The local Tea Party spent a large sum of money opposing the measure on the grounds that all taxes are bad, so the Burnett campaign reframed the issue by creating a hoax campaign to celebrate the library's closure with a Book Burning Party a few days after the vote.

Read more at the original link: http://boingboing.net/2012/06/16/award-winning-book-burning-hoa.html